Live Life Team
You finally got your website and now you’re planning to do some email marketing to get your first sale or entice potential customers to browse products and services. While it is tempting to use your personal email address to get this done, experts say that it’s a bad idea. You may be thinking of keeping things simple though but if you are going to use only one email address for all your emailing needs, you will be in for a wild and very cluttered ride.
According to several email communication experts, compartmentalising is key to keeping your inboxes organised. It will also help you focus on what’s important and make it possible for you to manage your time better. Using one email for everything, on the other hand, will only flood your account with unnecessary emails thereby preventing you to find important communication faster. The time spent on deleting spam can also eat up the time that you could spend in developing your brand or working on your business.
Why Create A New Email Account for Marketing
It is better to have a dedicated account for sending marketing emails to ensure that your own email does not accumulate clutter. It is expected that email addresses made specifically for this purpose will get a lot of bounced messages and auto replies. Aside from avoiding clutter in your other email addresses, your campaign will also look more professional if the email comes from marketing@domain.com.
With the very public nature of email marketing campaigns, it is better for you to have a dedicated email for such an activity. Identifying yourself publicly is acceptable in some cases but it is not a good idea in this case. Apart from the possibility of receiving spam, identifying yourself publicly can also put your email address at risk.
